This poster is an outstanding improvement from our original multimedia poster, because first of all it provides the audience with corrected information. That is an essential aspect of the poster and a flaw that we didn't notice with the first poster. Although there are added effects it doesn't detract from the aesthetics of the poster and it provides an insight into the multimedia fest.
Why is it better than the last one?
In the initial poster there was a difficulty perceiving the intended message as the color-play of pink and white was hard on the eyes. With this new improved poster there is black outlining the letters and so it's much easier for the audience to see the message. For the location and the date of the event we altered the font so that the audience won't exert that much of an effort to read the message.
What did we do to create it?
We focused more on the actual message instead of the entire poster. There was a difficulty with the first version in reading it. The font was carefully picked in order to "jump" at the audience. As you can see we outlined each letter with black. The bubbles were created using the polygon tool in Photoshop. The circle outlines were used with the same tool. Picking the background was done in accordance to the content. It was after we finished that we picked the background, contrary to the popular method.
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