Friday, February 20, 2015

Multimedia Fest Poster 2015 #2

Why is this poster good?

This poster is an outstanding improvement from our original multimedia poster, because first of all it provides the audience with corrected information. That is an essential aspect of the poster and a flaw that we didn't notice with the first poster. Although there are added effects it doesn't detract from the aesthetics of the poster and it provides an insight into the multimedia fest.

Why is it better than the last one?

In the initial poster there was a difficulty perceiving the intended message as the color-play of pink and white was hard on the eyes. With this new improved poster there is black outlining the letters and so it's much easier for the audience to see the message. For the location and the date of the event we altered the font so that the audience won't exert that much of an effort to read the message.

What did we do to create it?

We focused more on the actual message instead of the entire poster. There was a difficulty with the first version in reading it. The font was carefully picked in order to "jump" at the audience. As you can see we outlined each letter with black. The bubbles were created using the polygon tool in Photoshop. The circle outlines were used with the same tool. Picking the background was done in accordance to the content. It was after we finished that we picked the background, contrary to the popular method.

Friday, February 13, 2015

Movie Monday - The Photo League

Ordinary Miracles - The Photo League

1. The incentive was to photography and teach more people photography. They really believed that human kindness and such associated emotions can be forever immortalized in photos. They believed that photos can convey different feelings, despite the fact that the entire audience is presented with a single photo. 
2. The Photo League broke off from The Film and Photo League
3. A photo class offered by the Photo League. The Photo League taught basic photography techniques to ordinary individuals and transformed their lives forever. These people are living testaments of positive benefits of photography.
4. Sid Grossman taught "the Workshop"
5. I would really want to devote my life to capturing nature and its inhabitants. The Human species is the most violent and explosive of the millions of species that exist on planet Earth. I am curious and I want to show others how different organisms and ecosystems get by with our presence. 
6. It was a project to document life in Harlem during the depression and to raise awareness for it. They took photos of the desolate living conditions that ordinary people had to go through on a daily basis. 
7. The Harlem Document was started by Aaron Siskind.
8."The children looked like they came out of a Caravaggio painting."
9. The photo looked like it was painted by Caravaggio because the boy in the photograph was illuminated by the sunshine and looked unique. Many of Caravaggio's works are dark but have the main focus of the painting very well lit. He was able to masterfully use this technique in order to illuminate ordinary scenes within a city.
10. Lewis Hine was a photographer who worked tirelessly to end the cruel nature of child labor. He photographed American Red Cross relief efforts during World War 1. Although his intent was to raise awareness for the war, I was able to take away a completely different meaning from the photo. I saw the importance of the role that women had in the war and the bravery and valor that went into the fighting.
11. Arthur Fellig, also known as Weegee, was a photographer and photojournalist that was known for his sharp black and white street photography. He photographed crime and brought the stark reality of urban life.
12. When the Nazis took power, the Photo League was joined by talented photographers who had escaped from Europe. Since they were directly exposed to the horrors of war, they were able to divert these melodramatic feelings into their work which instilled emotion into the audience.
13. Photo league members used cameras to support the war effort in America. Many female members of the League took over operations of the effort at home while many of the Photo League's men photographers went overseas with armed forces.
14. Aaron Siskind brought the concept of abstract expressionism to photography, different from the sociological realism from the Harlem document.
15. The Saturday Evening Post was a bimonthly American magazine that was published weekly. Most of the photographs used in the articles were taken by members of the Photo League.
16. Barbara Morgan was an American photographer famous for her depictions of modern dancers. She was a co-founder of the photo magazine, Aperture.
17. The League's intimate connection to Communism and Soviets soon undermined the photo league.
18. The "Growing Menace" was a nickname for the Soviet Union
19. Eugene Smith agreed to serve as President when the League was under investigation.
20. The league continued their efforts to raise awareness about issues such as child labor but they soon disbanded in 1951.